Now monitoring · hail · wind · flood · tornado · nationwide
Storm hits.
Your ads launch.
Automatically.
After a storm, homeowners hire whoever they find first — 80% pick a contractor within 72 hours. StormFunnel puts your ads in front of them within the hour, while your competitors are still checking the radar.
400–800%
spike in “roof repair” searches within 48h of a storm
80%
of homeowners pick a contractor within 72 hours
<60 min
from NWS alert to your ads running in the hit area
How it works
From alert to ads.
Under an hour.
- T+0 min
Alert detected
A qualifying NWS alert — hail, wind, flood, tornado — lands in a county you serve. StormFunnel watches your whole service area around the clock, so you don’t have to.
- T+15 min
Campaign built
Assembled from your ad templates, your keywords, your budget caps — geo-targeted to the neighborhoods the storm actually hit. Nothing generic goes out with your name on it.
- T+60 min
Live — or one tap away
Full-auto mode is live within the hour. Prefer control? Approval mode sends the campaign to your phone first — one tap and it’s running.
What you get
Built for owners, not ad agencies.
Auto Google Ads launch
Storm-triggered campaigns in your own Google Ads account, targeted to the storm’s footprint. You own the account, the data, and the history — always.
Hard spend guardrails
A monthly cap the system physically cannot exceed, plus a kill switch that pauses everything with one tap. Enforced by the software, not by promises.
Approval mode
You stay in control until you trust it. Every campaign waits on your phone for a one-tap OK — flip to full-auto whenever you’re ready.
Lead-centric reporting
Calls and form fills, not clicks and impressions. See exactly what each storm put in your pipeline, per campaign and per ZIP.
AI Campaign Copilot
Recommendations built from your results — which storm types, ZIPs, and ads bring jobs, and where to push budget next. Your data, your edge.
Weather-triggered direct mail
Coming soonThe same storm trigger, in the mailbox. Postcards to hit neighborhoods days before the canvassers knock — ads win the first 72 hours, the mail lands the second touch.
Getting set up
Fifteen minutes.
No IT guy needed.
No developer, no ad agency, no 40-page onboarding doc. Setup is three plain-language screens — and nothing spends a dollar until you say so.
Step 1 of 3
~5 min
Tell us about your company
Company name, phone, license number — the stuff you know by heart. It goes straight into your ads, so storm victims see a licensed local company and a number to call.
Step 2 of 3
~7 min
Draw your territory, pick your storms
Drop in your ZIP code, choose how far you'll drive, and your counties light up. Then switch on the storm types that bring you work and cap what each one can spend per day.
Step 3 of 3
~3 min
Connect Google Ads, watch in dry-run
One click connects your own Google Ads account — you keep the account, the billing, and the history. Campaigns stay simulated until YOU flip the switch, so you see exactly what would run before a dollar moves.
Rather not touch it at all? White-glove setup is included for founding customers — we get on a call and configure your territory, triggers, and ads with you.
Get early access →Storm Replay
See the storms
you missed.
Type your company name and ZIP. Storm Replay pulls every qualifying storm that hit your service area in the last 12 months — and the campaigns StormFunnel would have launched for each one. Every row is a job your competitors took.
Join early access to try it first →Case study
We’re running StormFunnel with a small group of roofing and restoration companies right now. The first real numbers — storm-to-lead time, cost per lead, jobs closed — get published here when the pilot wraps. No stock testimonials, no fake logos.
Questions owners actually ask
Straight answers.
01Does StormFunnel spend my money?
No. Ads run in your own Google Ads account, on your own billing, inside budget caps you set. We never touch your card for ad spend — and the monthly cap plus kill switch are enforced by the system, not by promises.
02What if I don’t like an ad?
Start in approval mode: nothing goes live without your one-tap OK on your phone. And pause-all works at any moment — one tap stops every StormFunnel campaign at once.
03Do I need to change my website?
No. Campaigns send storm traffic to the pages you already have. If your site takes calls and form fills today, you’re ready.
04Which areas and trades do you cover?
US only, roofing and disaster restoration first — the trades where the 72-hour window decides who gets the job. More storm-driven trades follow after the pilot.
05What does it cost?
Early-access companies get founding pricing, locked in before a public rate card exists. Join the list and we’ll walk you through it — no card required to sign up.
Early access
Get in before
the next storm.
We’re onboarding a small pilot group of roofing and restoration companies. Tell us where you work and we’ll take it from there.
- Founding pricing — locked in before a public rate card exists
- White-glove setup — service area and ad templates configured with you
- Your Google Ads account stays yours — leave anytime, keep everything