Your ads go up where the storm hit.

Not without your say-so, on either setup. Bring your own Google Ads account and the ads run on your billing, inside caps you set — we never touch your card for ad spend. Choose Managed and you top up a balance with us and we spend only that; when it runs out, the ads stop. Either way the daily and monthly caps and the kill switch are enforced by the system, not by promises.

No — and you wouldn’t want it to be. Bring your own Google Ads account and 100% of your ad budget goes to Google on your card, inside caps you set, with no markup and no cut for us. On Managed we run it in an account we open for you. Your balance buys ads at Google's price, dollar for dollar. We add no percentage and no fee to it. Whatever you don't spend comes back on request. What Managed adds is a one-time $499 to open and configure the account, then the same monthly plan everyone pays — nothing is added to your ad spend.

Bring your own account and the subscription is the entire StormFunnel fee: no setup fee, no per-campaign charge, no percentage of your ad spend, no surprise line items. Managed has one more charge, and only one. A one-time $499 to open and configure the account — once, ever — charged when you ask us to build it and refunded in full if we cannot deliver a live account. After that our only fee is your monthly plan, and nothing is ever taken out of your ad money. The ad balance you top up is not a fee — it is your ad money, we spend it at Google at cost, and whatever you don’t spend comes back on request.

Month to month. Cancel in the app in two clicks — no phone call, no retention specialist. Bring your own account and it stays yours, with every campaign and all its history, working without us. On Managed the account is ours to open and ours to hand over: ask for it and we transfer it to you, and your prepaid balance comes back either way. The one-time $499 you paid to open the account is not refunded once the account is live — the work was done — but you never pay it again for that account, not even if you leave and come back.

If you can reply to an email, you can run StormFunnel. Templates, keywords, and budgets ship pre-tuned from real storm campaigns; you flip storm types on and set a daily cap. And if you’d rather not touch any of it, we’ll get on a call and set it up with you.

Then you pay for readiness, not results — and honestly, if your area truly gets no qualifying storms, StormFunnel isn’t for you and we’ll say so on the call. That’s also what the Free plan is for: watch a season, see the alerts that would have fired, then decide. And if you want ads running between storms: Storm Ads and up includes always-on campaigns. You build one in the console and start it yourself — no always-on campaign ever starts itself, so a quiet month still spends nothing unless you choose to.

Start in approval mode: nothing goes live until you say so. We email you the storm, the budget and how many counties it covers, and the campaign waits on your approvals card — an unanswered one never runs. Pause-all works at any moment — one button stops every StormFunnel campaign at once.

No. Campaigns send storm traffic to the pages you already have. If your site takes calls and form fills today, you’re ready.

US only — built for the trades where the 72-hour window after a storm decides who gets the job: roofing, disaster restoration, and exterior and emergency work like siding, gutters, tree removal and board-up. You pick yours during setup and the keywords and ad copy arrive tuned for it; if you do something else storm-driven, you bring the searches your customers type and we run the storm timing around them. Tell us your trade and we'll tell you straight where you stand.

Free is $0 forever. Storm Ads is $299 a month, Autopilot is $399, both month to month, and Enterprise is quoted. Managed — where we open the Google Ads account and run it for you — is the same monthly plan plus a one-time $499 to open and configure the account. Ad spend is separate either way: bring your own account and it goes straight to Google with no cut for us, and on Managed you put money on an ad balance with us that we spend at Google at cost, with no percentage added — the first top-up is at least $750, asked for after the account is built, and anything you don’t spend comes back on request.

Only if you turn it on, and not on your first storm — that one is the storm we learn from, so the earliest anything changes is your second. Autopilot has a single switch for this and it is off until you flip it. With it on, we read what people actually searched and which of your keywords earned the clicks in the storm that just ended, then update the keywords and negative keywords your next campaign will use. Nothing else moves: your bid, your daily budget and your campaign length stay exactly where you set them, and a campaign that is already running is never touched. Every change is written into your own settings, dated, so you can see what changed and edit it back — and your edit always wins.

On the Autopilot plan your ads carry a storm line — a dedicated tracked number that forwards straight to you and logs callers with their real number. Miss a call and rescue sends the caller one text back in your company’s name; it ships off, and you switch it on in Settings. The caller’s reply lands in your Lead Inbox and reaches you by email. Calls forward from day one; text-backs start once the number’s texting approval completes.

Yes — that’s the Managed setup. We open an advertising account for your company under our manager account, run the storm campaigns in it, and you never sign into Google at all. It costs a one-time $499 to open and configure the account — charged when you ask us to build it, refunded in full if we cannot deliver a live account — and after that you pay the same monthly plan as everyone else. Your balance buys ads at Google's price, dollar for dollar. We add no percentage and no fee to it. Whatever you don't spend comes back on request. When the balance runs out, campaigns stop. We never spend past what you added. If you’d rather own the account yourself, bring your own — that path stays the default and you keep the account and its history if you leave.

Because opening and configuring a Google Ads account is real work, done once. We create the account in your company's name under our manager account, set up its billing with Google and get it approved, and configure it so a storm campaign can launch in it — the part you would otherwise do yourself. It is charged when you ask us to build the account, refunded in full if we cannot deliver a live one, and never charged again for the same account: if you leave and come back, the account was paused, not closed, so there is nothing to rebuild. After that, Managed is the same monthly plan everyone pays, and it is not a percentage of anything — your ad money still goes to Google at cost. If you would rather own the account and do the admin, bring your own and there is no setup fee at all.